Translating technology into competitive,
commercial and practical benefits.
Actively engaged with strategy, brand
development, product visualisation, sales
programmes, major bids and M&A, we have
achieved an enviable track record of creating and
delivering transition programmes for business
owners, partners and customers.
During our 14 years to date, we have worked with
leading technology brands, created start-ups and
achieved profitable exits for stakeholders in Fintech
and Digital Media businesses.
Through a natural consultative approach, we have
developed an expert capability to translate
technology into competitive, commercial and
practical benefits; our clients are testimony to our
We started working with Telefax Data Systems
in 2010 and acquired the business in the same
year. The business established its roots nearly three
decades ago installing and supporting the iconic
alphanumeric tricolour LED Tickers and LED
Displays alongside its software applications.
Telefax has been transformed from one focused on
the sale and support of LED displays to one
exclusively focused on digital real-time information
systems with OmniDisplay its Content-as-a-
Service software solution.
With ‘Content-as-a-Service’ we are bringing
technology and content into a universal one-stop
solution for real-time information systems.
InitioStar created Cyber3D in 2002, bringing
together a team across the USA, Europe and
Focused on an emerging technology
known as Abode Atmosphere, the
developers saw an opportunity to
create on-line ‘Virtual Worlds’ where
users became interactive Avatars.
Initiostar invested in Cyber3D and
brought a commercial dimension to
the team alongside Adobe.
The company won London Business Start-up of
the Year in 2003.
Cyber3D went on to secure projects with Adobe
and Unilever and even built a virtual world for
rock band Iron Maiden!
Cyber3D became a pioneer of the early digital
video games, created the first Virtual Coffee Shop
and developed a virtual model of Richmond
(London) where users (Avatars) could meet
online and shop with their digital friends.
This early work established a core competence in
digital media and laid the foundations for
InitioStar’s Content-as-a-Service proposition.
OmniDisplay software delivers real-time digital
media and live information to audiences via
online displays such as TVs, Video monitors and
Content can be sourced from the internet or from
one’s internal computer applications, presented
using the publisher’s chosen layout and delivered
in a visually compelling and informative way to
target audiences via any video screen.
Telefax Data Systems developed the original
OmniDisplay and OmniTicker software
applications to enable financial trading
institutions to display Reuters and Bloomberg
Today that software has been significantly
extended and remodelled to create a multi-
purpose Digital Communications Platform that
serves a variety of applications and industries.
Content can be branded, include live Sky News
and BBC news feeds, welcome messages, RSS
News headlines, currency, stock indices, and
video playlists, presented on displays of any size.